I keep running across web sites on the Internet which tell all the exciting features of a product except the price. Either the price is missing or I have to fill out some form for a price.

I just want to reach out there and slap the owner upside the head. Holy Crap. What were you thinking? You spent money on advertising and marketing. You did all that research and planning to get me into your store. You told me about the benefits and why I needed your product right now, today.

And then refuse to sell me your product. I can only draw two conclusions. Either your price is to high and I won’t be paying it. Or you think your product is one-of-a-kind and no one else is selling something similar or competitive, with an on line price.

Guess what? You might be wrong. And you might be losing sales because of it.